Getting a property sold in Austin is all about listing at the right time, understanding demographics, positioning your property as the best possible fit, and having a tailored marketing approach. As they say, the devils in the details and what we feel sets us apart is the tailored approach we take with every single listing we represent.
While there’s no one size fits all solution to sell a property, there are several rules of thumb you can use as guidance to maximize the outcomes when selling a property.
Suburbing hard? Then spring and summer are THE time to sell
If you live in the “burbs” you should look to list your home in the spring or summer. Geographic sensitivity is REAL in the Austin area, and if your home is located in a neighborhood where the potential buyer(s) will have school-aged children, then spring or summer are considered the best time to list and sell. Does that mean you won’t be able to sell your home in the fall or winter? Of course not, but it might be the difference between multiple offers or having more leverage in negotiating which will impact your bottom line. If you’re close to downtown or in East Austin, then this rule of thumb is typically less relevant.
An impartial AND intuitive professional opinion’s worth it’s weight in gold
In our opinion, it’s highly beneficial to have an impartial “design eye” meticulously assess your home’s strengths and weaknesses. This assessment needs to be based on a true understanding of the targeted demographics wants and needs. If the real estate agent you’re working with is out of touch with what your ideal demographic cares about, then it’s going to be a tough go to successfully market and sell your home for the price you want.
Having an impartial, qualified 3rd party that understands the aesthetics and needs of a likely buyer is CRITICAL to a successful listing. In doing so, you’ll learn what’ll hold your property back from selling at the price you want and you’ll be in a position to course correct before you hit the market. We’ve been on the opposite end of this situation countless times and we typically leverage weaknesses toward a buying clients advantage. Don’t let this be you!
“People will stare, make it worth their while” – Tom Ford
We think Tom Ford was actually talking about listing a home when he said this! Staging, beautiful photos, and ALWAYS having a property ready to show are other qualities that are critical to a successful listing. That first impression of your property will happen online and it’s critical that there’s a “wow” factor that entices people to want to go view your property. Remember that SNL skit, “lowered expectations”? Please don’t make that your listing! A tell tale sign that a property’s missing that POP is getting few to no strong showings in the first two weeks of being on the market.
Get a marketing strategy or “hope it sells”
From our perspective, it’s not good enough to take nice photos and hope a house sells, but this is the approach that we often find that other agents use. We believe that a tailored marketing strategy is critical to a successful listing. To that end, we drive traffic towards a listing through a tailored marketing campaign that’s part networking and part online presence. Our extensive network of agents and brokers often means that we can find potential buyers before a listing hits the market. Before we list, we also lay out a targeted marketing campaign to get as many potential buyers to view a property as possible. Hope isn’t a part of our marketing strategy and it shouldn’t be your marketing strategy either!
Ready for a consultation? Contact us now
We’d love to talk to you about your upcoming listing. Let’s keep it simple and talk it through together. Feel free to reach us at firstname.lastname@example.org or at 512-645-9792 to schedule a 30 minute listing consultation.